How to Know If a Roofing Company Is Good

How do you know if the roofing company you’re about to hire is the right one? This question lingers in the minds of many homeowners and businesses alike. After all, a roof is one of the most important investments you will make in your property. You don’t want to entrust such a critical aspect to a company that might fall short. Whether you're replacing an old roof or getting one installed for the first time, it’s essential to ensure you're working with the best.

You wouldn’t wait until a storm is about to hit to start thinking about the reliability of your roof or the competence of your roofing contractor. It’s far too late by then, and the consequences can be costly. The truth is, choosing the right roofing company can be the difference between a durable, long-lasting roof and a leaky, problematic one. But how do you really know?

Experience Speaks Volumes

One of the first things you should look for when assessing a roofing company is their experience in the industry. The more years they’ve been around, the more likely they have a track record of reliable and trustworthy work. A company that’s been in business for over 10 years has likely faced various roofing challenges and knows how to handle different roofing types, climates, and unique situations.

For instance, imagine two companies bidding on your roofing project. One is a new company that offers a cheaper rate, while the other has been around for decades and charges slightly more. Which one do you trust? The company with more experience is often better equipped to handle unforeseen complications that may arise during the installation or repair process. They also know how to adapt to your local weather conditions, ensuring your roof holds up against heavy rain, wind, or extreme heat.

Licensing and Insurance Are Non-Negotiable

Another critical factor is whether the roofing company is licensed and insured. This may sound like a no-brainer, but many people skip this step, assuming that all contractors have these basic qualifications. If they don’t, it could spell disaster. A roofing company without insurance could leave you liable for any injuries that occur on your property, and working with a contractor who isn’t licensed could mean you’re not getting a contractor who follows building codes.

To verify this, ask for proof. Don’t just take their word for it. A reputable roofing company will have no problem providing their licensing information, insurance certificates, and bonding details. In the event of an accident or subpar workmanship, you want to ensure you’re protected.

Check the Reviews and Testimonials

No matter how long a roofing company has been around, customer reviews and testimonials provide a goldmine of information. With the advent of the internet, it’s easier than ever to check out a company’s reputation. Go beyond the surface-level reviews on their website and dig into third-party review platforms like Yelp, Google, or even the Better Business Bureau (BBB).

Look for consistent positive reviews that emphasize professionalism, timeliness, and quality workmanship. On the flip side, beware of companies with a string of complaints about missed deadlines, poor communication, or shoddy work. But don’t just rely on the stars — read the actual feedback to get a sense of how they operate. Pay attention to how the company responds to negative reviews as well. Do they try to resolve the issue? Or do they ignore it?

Here’s an insider tip: If a roofing company has too many perfect reviews, it might be too good to be true. Authentic reviews will include some minor gripes, but it’s how the company handled them that matters.

Warranties Matter More Than You Think

A top-notch roofing company will stand behind its work with warranties. And not just any warranty — you want to look for both material warranties from the manufacturer and a workmanship warranty from the contractor themselves. The material warranty will cover the roofing materials if they fail, while the workmanship warranty covers any installation errors.

Here’s where it gets interesting: A long-term material warranty is only as good as the company that installs it. Even if the shingles come with a 30-year warranty, if the roofing company cuts corners during installation, that warranty might be voided. That’s why a strong workmanship warranty is equally important. A company that offers a 10-year or longer warranty on their labor is signaling that they are confident in the quality of their work.

Quality of Materials: What Are They Using?

Not all roofs are created equal, and the quality of materials used plays a huge role in how long your roof will last. A good roofing company will offer a range of materials and be transparent about their quality. You might hear terms like asphalt shingles, metal roofing, or tile roofing thrown around. It’s essential to ask about the benefits and drawbacks of each option and how they’ll perform in your specific climate.

If a roofing company is pushing one type of material without explaining the pros and cons, that’s a red flag. You want a company that takes the time to educate you on the best option for your home or business. They should explain how the materials they use will help protect against leaks, stand up to wind, or even improve your property’s energy efficiency.

Communication Is Key

How a roofing company communicates with you from the first call tells you a lot about how the entire process will go. Are they responsive? Do they answer your questions clearly, or do they rush you off the phone? Good communication isn’t just about being polite — it’s about setting proper expectations. A great roofing company will walk you through every step of the process, from the initial inspection to post-installation maintenance. They’ll give you a clear timeline, outline any potential delays, and provide a detailed estimate.

If they’re vague about any aspect of the project or seem annoyed by your questions, take it as a sign that things may not go smoothly later on. Roofing projects are complex, and clear communication helps prevent misunderstandings down the line.

Look for Local Experts

Here’s a hidden gem that many people overlook: local roofing companies often provide better service than national chains. Why? Because they’re invested in the community. Local contractors understand the unique challenges your home may face, whether it’s heavy snowfall, hurricane-level winds, or scorching summers. They’ll be familiar with local building codes and know which materials work best in your area.

Plus, there’s an added layer of accountability. A local company can’t afford to do a poor job because their reputation in the community is on the line. You’re not just another customer to them; you’re a neighbor. Local businesses thrive on word-of-mouth recommendations, so they’re more likely to go the extra mile to ensure your satisfaction.

Don't Forget About the Contract

Finally, never start a roofing project without a detailed written contract. This is where many homeowners get into trouble. A verbal agreement isn’t enough to protect you if something goes wrong. Your contract should outline the scope of the work, the materials to be used, the timeline, payment schedule, and warranties. It should also address what happens if there are unforeseen issues — for example, if they discover structural damage once they remove the old roof.

The contract is your safety net. If a roofing company refuses to provide a detailed contract, or they’re hesitant to put things in writing, it’s time to walk away.

Hiring a roofing company is one of the most critical decisions you’ll make as a homeowner or business owner. The right company will give you peace of mind, knowing that your property is protected from the elements. On the other hand, a bad contractor can leave you with leaks, damage, and a significant dent in your wallet.

By looking at their experience, checking licenses and insurance, reading reviews, understanding warranties, and communicating clearly, you’ll be well on your way to finding a roofing company that is not just good — but great.