How to Choose a Roofer: 10 Secrets Professionals Don’t Want You to Know

Looking for a roofer can feel overwhelming, especially with so many options available. But did you know that many homeowners end up making critical mistakes when selecting a roofing contractor? If you're on the hunt for someone to work on your roof, the decisions you make now can save you from unnecessary expenses and headaches down the line. Whether it’s avoiding a poor installation, understanding warranties, or simply choosing someone you can trust, this guide will show you how to avoid pitfalls and hire the right professional.

So, what do roofers not want you to know? We’ll uncover the secrets they rarely advertise, helping you make an informed decision.

1. Referrals Can Be Your Best Friend

When you're seeking a roofer, your first step should be to talk to friends, neighbors, and colleagues who have had roof work done recently. The power of word-of-mouth recommendations is often underestimated. A roofer who has successfully worked on a friend’s roof, delivered on time, and kept their promises is likely a solid choice for your project. When speaking to referrals, ask about:

• How well the roofer communicated throughout the process.
• Whether they finished the job within budget and on time.
• Any unexpected costs or surprises.
• The overall quality of the job after completion.

Referrals are not just a starting point but a filter to remove subpar contractors before you even begin.

2. Licensing and Insurance Aren’t Optional—They’re Essential

It’s shocking how many homeowners skip this step. Always make sure that your roofer is licensed and insured. This protects you in several ways:

• License: Indicates they have met the legal requirements and understand building codes.
• Insurance: Covers potential accidents on your property. Without it, you might be held liable for injuries or damages during the project.

Additionally, double-check with your local municipality about required certifications in your area. A reputable roofer will gladly provide this information upfront without hesitation.

3. Cheapest Isn’t Always Best: Value Over Price

Sure, we all want to save money, but if a roofer’s quote seems significantly lower than others, consider it a red flag. Often, the cheapest contractor cuts corners in ways that will cost you more in the long run. Be wary of anyone offering a lowball estimate—whether they use inferior materials, skip necessary steps in the installation process, or hire unqualified labor, the long-term costs will exceed any upfront savings.

Instead, focus on value. What’s included in their price? Does it cover high-quality materials, a solid warranty, and professional craftsmanship? Remember, you get what you pay for when it comes to roofing.

4. Warranty Coverage: Know the Terms

Ask about the warranty not just for materials but also for workmanship. Reputable roofing contractors offer warranties that cover the installation as well as the materials. It’s not just about whether your shingles or tiles last; the way they are installed can make all the difference.

Be sure to ask the following questions:

• How long does the warranty last?
• Does it cover both labor and materials?
• What happens if there is an issue a few years down the road?

Knowing the ins and outs of the warranty before any contract is signed will save you from future stress.

5. Roofing Materials: Quality Over Quantity

Speaking of materials, this is another area where some contractors cut costs. The durability and aesthetic of your roof depend on the quality of the materials used. Take time to research different types of roofing materials, such as:

• Asphalt shingles: Popular, affordable, and available in various styles and colors.
• Metal roofing: Long-lasting and energy-efficient but can be expensive upfront.
• Clay or slate tiles: Offer unique aesthetics and long-term durability but require skilled installation.

Ask your roofer for samples of the materials they plan to use, and inquire about their strengths and weaknesses. This will allow you to make an informed decision based on both budget and long-term needs.

6. The Importance of a Written Contract

A written contract is non-negotiable. This should clearly outline every detail of the project, including the type of materials being used, the timeline for completion, payment schedules, and what happens if unexpected issues arise.

Ensure the contract also specifies:

• How additional costs will be handled.
• What the roofer will do to protect your landscaping and property during the project.
• The scope of post-job cleanup.

If your roofer is hesitant to put everything in writing, that’s a red flag. A proper contract protects both parties and ensures clarity on all aspects of the job.

7. Check Reviews and Testimonials Carefully

Just as you’d research a restaurant or hotel before visiting, it’s essential to check online reviews for roofers. Use platforms like Google, Yelp, and specialized websites like Angie’s List. Look for patterns in the reviews, both positive and negative.

While no contractor is perfect, pay attention to how they respond to negative feedback. Did they resolve complaints professionally and promptly? A roofer who takes customer service seriously will usually follow through when problems arise.

8. The Crew Matters Just as Much as the Contractor

Sometimes, contractors hire out parts of the work to subcontractors. You need to know who will actually be working on your roof. Will the contractor oversee the job themselves, or will a third-party crew handle it?

Questions to ask:

• How experienced is the crew?
• Are they trained for the specific materials being used on your roof?
• Will the contractor be present on-site during key stages?

The quality of the installation depends heavily on the crew’s experience, so don't overlook this detail when choosing your roofer.

9. Avoid Storm Chasers

After major storms, you may notice an influx of contractors offering to fix roofs in your area. These “storm chasers” are often opportunistic, swooping into neighborhoods that have recently been hit by storms to offer quick fixes.

While they may seem convenient, they often lack the necessary qualifications, experience, and accountability. Stick to local contractors who have a proven track record in your community. They’re more likely to be around if any issues arise after the job is completed.

10. Communication Is Key

Your roofer should be transparent and responsive throughout the entire process. From the moment you request a quote to the final inspection, clear and open communication is essential. How quickly do they return your calls or emails? Are they willing to explain the details of the process to you?

Poor communication is a major red flag and often indicates future issues with customer service and satisfaction. Choose a roofer who makes communication a priority—it’s a sign they value your business and care about the quality of their work.

Conclusion: Making the Best Choice

Choosing a roofer is a major decision that can affect the value and integrity of your home for years to come. By following these tips, you’ll not only avoid common mistakes but also feel confident in your choice of contractor. Don’t rush the process, and take the time to research your options carefully.

By focusing on referrals, checking licenses and insurance, prioritizing quality over cost, and ensuring clear communication, you’ll have peace of mind knowing you’ve hired a qualified roofer who will get the job done right.